Stake.com clinches 2-year naming rights deal for Sauber’s F1 team
Cryptocurrency casino and sports betting platform Stake is set to make a mark in the Formula 1 arena over the next two years, having obtained the naming rights for Sauber’s F1 car. Replacing Alfa Romeo, which ended its sponsorship of Sauber’s C44 after 2023, the firm will fill the two -year gap before Sauber rebrands as Audi’s factory team in 2026, providing an opportunity for interim sponsors. Stake F1 Team, we're taking over the grid Read more: https://t.co/6GBS77fBSE pic.twitter.com/yZT9JHfQYP — Stake.com (@Stake) January 1, 2024 The partnership is not new to Sauber; Stake and its live-streaming arm, Kick.com, first appeared on Sauber’s vehicles in 2023 through initial sponsorship agreements. The team will henceforth be known as Stake F1 Team Kick Sauber and is set to launch its 2024 season at a special event in London in February 2024. Adding a touch of celebrity involvement, Canadian rapper Drake participated in the New Year’s Day announcement of the rebranding and i