Elon Musk's X Sues Twitch: Alleges Conspired Boycott of X
Elon Musk’s X (formerly Twitter) is launching a lawsuit against streaming service Twitch, alleging their advertisers conspired to boycott the social platform. X first filed the complaint in August against members of the Global Alliance of Responsible Media. The Musk-owned social platform has added Twitch as a defendant in the lawsuit, accusing advertisers of colluding to withhold ad spend. Twitch is owned by Amazon (AMZN). https://twitter.com/WatcherGuru/status/1858920730571731396 The addition of Twitch as a defendant to the suit indicates that X has no plans to de-escalate its legal fight against boycotting advertisers. This battle has been ongoing between X and advertisers since this past summer in court. The original complaint from Musk’s X accuses members of the Global Alliance of Responsible Media, a now-discontinued initiative that was led by advertising trade body the World Federation of Advertisers, of illegally colluding to “collectively withhold billions of d...